Coursework : Print brief research and planning

 

Print Brief - research and planning

1) Research TV marketing poster key conventions. Find at least five examples of posters promoting a TV documentary or similar show.

• Camera angle and shots
• Iconography
• Editing
• Lighting
• Computer Graphics

2) Look at this poster campaign for the BBC3 documentary series 'Not Sorry For Being Me'. How does the campaign use design elements to create a brand for the show? 

It creates a brand by using a specific typography and layout. Most posters for that specific series has the same layout of using a picture of the actor and crossing out the words "sorry". It also always includes the details of when and where to watch it at the bottom of the poster.

3) Now look for examples of marketing material for documentaries on your chosen subject or something similar. 

Planning and sketching

1) Plan the marketing strategy and main focus of each of your posters.

Poster 1 = about the topic of beauty standards. I plan to take a picture of one of the interviewees with pen marks around their face as if they were to have surgery. I think it would highlight the seriousness of the topic.

Poster 2 = about how to access the documentary. I plan to put all the details about Channel 4. and what time to watch it. The poster will be split into 4 different parts of different people's faces.

Poster 3= will include key quotes and small reviews about the documentary. I plan to have a slightly blurred/unfocused image of someone crying in a dark room, their face lit by the phone screen.

2) Write the copy (words) you will use on each poster - title, slogan or tagline, any further information about the documentary, review quotes etc.

. "it makes me feel very insecure about myself" 

. "I feel very self conscious without filters"

. "you are all unique in your own ways"

3) Plan the social media content you will include in each poster e.g. hashtags, Twitter handle etc.

. #RealVSIdeal

4) Research and select the font or typography you will use for your posters. This is a critical element of your print work - and also needs to be consistent with your title sequence in the video documentary.

Channel 4 has a specific font that is recognisable as their company. I need to find a way to access this font to make the poster seem as real as possible. I also must use the Channel 4 logo.

5) Produce A4 sketches of your three posters, deciding which will be portrait or landscape and where the key information will be placed on the page.

6) Create three new documents in Adobe Photoshop in either A4 portrait or landscape and start designing your posters (even if you don't have the images yet you can add the text, correct font/typography, TV channel and streaming service branding etc.)

Photoshoot

1) Who do you need to photograph for your marketing posters? Remember, you need three separate original images - one for each poster.

1-

2-

3- 

Note: you could photograph someone that isn't in your video extract if you wish (but would appear later in the documentary) - this means it could be someone in class which will make things a lot easier in terms of running the photoshoot.

2) What camera shots do you need? Write a shot list for your photoshoots. Make sure you plan a variety of camera shots you will look to capture - medium shots, close-ups etc.

3) Plan the mise-en-scene. What costume, props or make-up will you require for your photoshoots?

4) Finally, note down the time and date for your photoshoots. This may be inside or outside school (or a combination of both). You will have Media lesson time for this in the week after the mock exams.