Intro to Music Video
Music Video Introduction
1) What is the purpose of a music video?
A music video's aim is to convey meaning to the viewer.
2) How has the digital age changed the production and distribution of music videos?
2) How has the digital age changed the production and distribution of music videos?
Initially, several major labels battled against the availability of their artists' music videos on the internet, attempting to sue those who posted videos to YouTube for copyright infringement. However, the music industry has lately realised that efforts to track platforms such as YouTube are time intensive.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media opened Vevo, a music video hosting platform.
4) What are the key conventions of a music video?
4) What are the key conventions of a music video?
. Narrative
. Performance
. Fast-paced editing
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
It can be used to represent the context of the song as well as the plot implied by the song; for example, Christina Aguilera's Genie in a Bottle.
6) What examples are provided in the factsheet for intertextuality in music videos?
6) What examples are provided in the factsheet for intertextuality in music videos?
. Genie In A Bottle
. The Blink 182 video
7) Why do audiences enjoy intertextual references in media products?
7) Why do audiences enjoy intertextual references in media products?
Audiences are pleased when they notice intertextual references; it improves the listening experience.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write a short analysis using the following headings:
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write a short analysis using the following headings:
- Conventions (movement/narrative/artist)
- Intertextuality
- Representation
- Audience
- Institution
It established the conventions for later hip hop music videos by emphasising narration, the mise en scene in terms of vehicles, props, and clothing.
10) How important do you think music videos are in the marketing and promotion of music artists in 2021? Are music videos still essential to a band or artist's success? You need to form your own opinion here.
10) How important do you think music videos are in the marketing and promotion of music artists in 2021? Are music videos still essential to a band or artist's success? You need to form your own opinion here.
Music videos, in my opinion, play a vital and necessary part in the music industry because they can help fully involve viewers and audiences in the storyline.
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